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New website aims to be the ‘Linked-in’ and ‘Bloomberg’ of the wine trade

An innovative website,, which will act as a wine trade community providing an interactive global database, a commercial marketplace and a sophisticated social network has been launched.

Julian Faulkner, a negociant, and producer at Domaine Grand Cros in the south of France and Christian Car, an IT expert with 15 years experience as a developer, have joined forces to create and develop the site, which Faulkner describes as ‘a community where the trade can access a broad range of information, contacts and business opportunities for limited financial outlay based on a credit system – members earn points for providing information to the site.’

At present, no single database exists where the wine trade can easily access information such as who stocks what wine, or who operates in any given market. But aims to address these frustrations head on by providing a global one-stop shop combining key tools which are invaluable to the trade.

Comprehensive database - the site is aiming to list every wine related company around the world, from winery to retailer and importer to agent, including details of employees from top management down to help the trade to find suitable partners more efficiently and cost effectively.

Event management - event organisers will be able to manage the entire registration process of both exhibitors and guests via the site, and use the data they require to create a tasting booklet, which visitors will be able to print out or access via their smart phones and store their comments. “This technology will save both wineries and agents the time consuming and often repetitive form filing that comes with every event they attend, and give the event organisers a truly efficient and bespoke piece of software tailored to the needs of the wine trade,” says Faulkner.

Competition entry simplified - this is a benefit that wine producers will also enjoy when they register with By filling in one simple online form and indicating which competition they wish to enter, the website then does the rest.

“As a producer, I found myself filling in similar forms for my wines nearly every week of the year, whether for competitions, wine guides, journalists or generic tastings,” says Faulkner. “Our website will do away with all that unnecessary paperwork.”

Marketplace - as the site develops, it will act as a marketplace, offering the facility for the wine trade to buy wines to fill a gap in their portfolio, or to sell excess stock. Users can post an offer with details of their wine, while potential buyers can place tenders on the site.

Social networking - will in time act as a social networking site, where members can sign in through Facebook or Linkedin, import current contact lists into the system to find mutual contacts and message other members. “It will be a great business networking tool,” says Faulkner.

To date the project has been mainly self-funded, with a small amount of seed funding raised from an initial round of investors. Interest from potential investors has been such that additional funding may be sought in the near future.
“While there are already some sites out there that promise to do some of these things, none provide an all-encompassing global one-stop shop such as”

Press contact:
Helen Arnold or Sue Harris at Westbury Communications
t: 020 8682 9020


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