Clink Wines Launches Nz Joint Venture With Kiwi-Oeno Ltd
Clink Wines has formed a global joint venture with award-winning winemaker, Matt Thomson, Managing Director of Kiwi-Oeno Ltd. With the aim of injecting innovation and excitement into a tiring “single varietal” category, “The Paddler” will be the venture’s first launch, with a strategic focus on exclusive, popular varietals not readily available from New Zealand.
“We are thrilled and honoured to be part of a joint venture with such an outstanding winemaker as Matt Thomson. Our goal is to create award-winning wines that thrill, that capture people’s attention and that truly bring to life the soul, excitement and spirit of New Zealand,” says Catherine Monahan, Managing Director, Clink Wines Ltd.
“The Paddler” comprises the following wines (all Marlborough):- Sauvignon Blanc 2009 Wairau, RRP £7.99, Sauvignon Blanc 2009 Dillon’s Point, RRP £9.49, Pinot Gris 2009 RRP £8.99, Riesling 2009 RRP £9.49, a Pinot Gris/Riesling/Gewürztraminer blend 2009 RRP £9.49, Pinot Noir 2008 RRP £11.99. The brand has been created to appeal to 25-60 year-olds who enjoy activity sports, love NZ wine and are interested in trying new varietals, and who have a passion for engaging one-to-one with a winemaker.
The brand is packaged in screwcap, with elegant, classic labels that communicate a premium feel, and a brand logo comprising kayak paddles in an upward movement, mirroring the fern of New Zealand – the goal being to tap into and reinforce consumers’ subconscious awareness of the country’s long-established fern logo.
"I’ve been splitting my passion between World Championship kayaking and wine making for about 17 years now and I’ve learnt a few tricks along the way, including staying upright doing both. My passion, together with my top growers, is to produce grapes that have the magic locked within. We’re delighted to be working alongside Clink Wines and our goal is to produce wines that lead, not follow,” says Matt Thomson, Managing Director and Chief Winemaker, Kiwi-Oeno Ltd.
The brand will be supported via a blog (where consumers can talk directly to/ write directly to Matt Thomson) and website with a focus on extreme sports, trips to NZ and interactive information and competitions online; twitter, facebook and a video marketing campaign comprising a challenge between ten of NZ and the UK’s extreme sportsmen, who will compete across 10 different extreme sports and learn how to make wine. “The Paddler” will also sponsor the NZ Kayaking Championships, a number of global extreme sports events and there are discussions underway to tie up with The Extreme Sports Channel in the UK. In addition, a joint partnership is being set up with the NZ Tourism Board to promote New Zealand in the UK via marketing activities with “The Paddler” wines.
“The Paddler” will be available across both the off trade and on-trade sector in the UK, with significant promotional support via store manager/staff incentives and consumer promotional marketing activities. The brand will also be distributed across Europe, Asia, Canada, New Zealand and the USA ($13-$20).
Notes to the Editor:-
This is a brand of vision and dreams for both Clink Wines and Matt Thomson. For Matt, it is the first time to co-own, sell and market a brand in the UK market that is an expression of himself and his vision – excelling in sports and excelling in winemaking. Fundamentally pushing oneself to become the best one can be. In addition, Clink Wines wishes to drive this shared vision and integrate it with the unique spirit of a country that is breathtakingly beautiful, exciting and something to be shared with all consumers. You only need to watch this:- http://www.youtube.com/watch?v=9sEZ-wdFegU
Winemaker:Matt Thomson
BSc, MSc - Winemaker / Director, Kiwi-Oeno Ltd
• IWC 2009 NZ Trophy and Marlborough Pinot Noir Trophy
• Decanter 2009 International Aromatics Trophy (Gewurz)
• Decanter 2009 NZ Pinot Noir Trophy over £10
• IWC 2008 International Sauvignon Blanc Trophy
• IWC 2008 White Winemaker of the Year
• IWC 2008 New Zealand White Wine Trophy
• 2008 New Zealand Winemaker of the Year
Matt studied science at the University of Otago in the late 80’s with the intention of becoming a Winemaker and has been working in the Marlborough wine industry since late 1992. Today he is a well-respected winemaker and consultant with notable successes both locally and internationally over a variety of wine styles with particular strengths in Marlborough’s iconic Sauvignon Blanc – for both St Clair Estate where he is chief winemaking consultant, Yealands and Delta Wines. He has worked as a ‘flying winemaker’ consultant in Italy and France since 1994, travelling to Europe three or more times a year for the vintage, blending and bottling.
Over the past 8 years Matt has been involved with 5 separate winery design and build projects and also spends considerable time in the international market place speaking and promoting the interests of both clients and the greater New Zealand wine industry as a whole.
Matt has experience in making wine in the following regions:
Marlborough, Piemonte, Veneto, Friuli, Bordeaux and Languedoc-Roussillon
Using the following varieties:
Arneis, Chardonnay, Cortese, Garganega, Gewurztraminer, Grenache Blanc, Pinot Blanc, Pinot Gris, Riesling, Sauvignon Blanc, Viognier Barbera, Cabernet Franc, Cabernet Sauvignon, Grenache Noir, Merlot, Montepulciano, Nebbiolo, Pinot Noir, Syrah.
For further information, please contact:-
Catherine Monahan
Managing Director
Clink! Wines Ltd
4 Montpelier St, Unit 528
Knightsbridge
London
SW7 1EE
e: clinkwines@gmail.com
m: 07500933848
f: +442031631831
vat no. 943 9252 04
www.lebeast.com
www.twitter.com/CatMonahan
www.twitter.com/LEBEASTWINES
www.drinkaware.co.uk
“We are thrilled and honoured to be part of a joint venture with such an outstanding winemaker as Matt Thomson. Our goal is to create award-winning wines that thrill, that capture people’s attention and that truly bring to life the soul, excitement and spirit of New Zealand,” says Catherine Monahan, Managing Director, Clink Wines Ltd.
“The Paddler” comprises the following wines (all Marlborough):- Sauvignon Blanc 2009 Wairau, RRP £7.99, Sauvignon Blanc 2009 Dillon’s Point, RRP £9.49, Pinot Gris 2009 RRP £8.99, Riesling 2009 RRP £9.49, a Pinot Gris/Riesling/Gewürztraminer blend 2009 RRP £9.49, Pinot Noir 2008 RRP £11.99. The brand has been created to appeal to 25-60 year-olds who enjoy activity sports, love NZ wine and are interested in trying new varietals, and who have a passion for engaging one-to-one with a winemaker.
The brand is packaged in screwcap, with elegant, classic labels that communicate a premium feel, and a brand logo comprising kayak paddles in an upward movement, mirroring the fern of New Zealand – the goal being to tap into and reinforce consumers’ subconscious awareness of the country’s long-established fern logo.
"I’ve been splitting my passion between World Championship kayaking and wine making for about 17 years now and I’ve learnt a few tricks along the way, including staying upright doing both. My passion, together with my top growers, is to produce grapes that have the magic locked within. We’re delighted to be working alongside Clink Wines and our goal is to produce wines that lead, not follow,” says Matt Thomson, Managing Director and Chief Winemaker, Kiwi-Oeno Ltd.
The brand will be supported via a blog (where consumers can talk directly to/ write directly to Matt Thomson) and website with a focus on extreme sports, trips to NZ and interactive information and competitions online; twitter, facebook and a video marketing campaign comprising a challenge between ten of NZ and the UK’s extreme sportsmen, who will compete across 10 different extreme sports and learn how to make wine. “The Paddler” will also sponsor the NZ Kayaking Championships, a number of global extreme sports events and there are discussions underway to tie up with The Extreme Sports Channel in the UK. In addition, a joint partnership is being set up with the NZ Tourism Board to promote New Zealand in the UK via marketing activities with “The Paddler” wines.
“The Paddler” will be available across both the off trade and on-trade sector in the UK, with significant promotional support via store manager/staff incentives and consumer promotional marketing activities. The brand will also be distributed across Europe, Asia, Canada, New Zealand and the USA ($13-$20).
Notes to the Editor:-
This is a brand of vision and dreams for both Clink Wines and Matt Thomson. For Matt, it is the first time to co-own, sell and market a brand in the UK market that is an expression of himself and his vision – excelling in sports and excelling in winemaking. Fundamentally pushing oneself to become the best one can be. In addition, Clink Wines wishes to drive this shared vision and integrate it with the unique spirit of a country that is breathtakingly beautiful, exciting and something to be shared with all consumers. You only need to watch this:- http://www.youtube.com/watch?v=9sEZ-wdFegU
Winemaker:Matt Thomson
BSc, MSc - Winemaker / Director, Kiwi-Oeno Ltd
• IWC 2009 NZ Trophy and Marlborough Pinot Noir Trophy
• Decanter 2009 International Aromatics Trophy (Gewurz)
• Decanter 2009 NZ Pinot Noir Trophy over £10
• IWC 2008 International Sauvignon Blanc Trophy
• IWC 2008 White Winemaker of the Year
• IWC 2008 New Zealand White Wine Trophy
• 2008 New Zealand Winemaker of the Year
Matt studied science at the University of Otago in the late 80’s with the intention of becoming a Winemaker and has been working in the Marlborough wine industry since late 1992. Today he is a well-respected winemaker and consultant with notable successes both locally and internationally over a variety of wine styles with particular strengths in Marlborough’s iconic Sauvignon Blanc – for both St Clair Estate where he is chief winemaking consultant, Yealands and Delta Wines. He has worked as a ‘flying winemaker’ consultant in Italy and France since 1994, travelling to Europe three or more times a year for the vintage, blending and bottling.
Over the past 8 years Matt has been involved with 5 separate winery design and build projects and also spends considerable time in the international market place speaking and promoting the interests of both clients and the greater New Zealand wine industry as a whole.
Matt has experience in making wine in the following regions:
Marlborough, Piemonte, Veneto, Friuli, Bordeaux and Languedoc-Roussillon
Using the following varieties:
Arneis, Chardonnay, Cortese, Garganega, Gewurztraminer, Grenache Blanc, Pinot Blanc, Pinot Gris, Riesling, Sauvignon Blanc, Viognier Barbera, Cabernet Franc, Cabernet Sauvignon, Grenache Noir, Merlot, Montepulciano, Nebbiolo, Pinot Noir, Syrah.
For further information, please contact:-
Catherine Monahan
Managing Director
Clink! Wines Ltd
4 Montpelier St, Unit 528
Knightsbridge
London
SW7 1EE
e: clinkwines@gmail.com
m: 07500933848
f: +442031631831
vat no. 943 9252 04
www.lebeast.com
www.twitter.com/CatMonahan
www.twitter.com/LEBEASTWINES
www.drinkaware.co.uk
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