New Zealand Wine Business Symposium
April 2008 Building Wine Brands
Tuesday 17 June
7.45 am Registration
8.20 am Official Opening
8.30 am Brian Richards : Building a Successful Brand and Marketing the Product
9.45 am Coffee/Tea
10.15 am Tony Spawton Assoc Prof : What Makes a Successful Brand. Attributes and consumer choices
Sponsored by Westfalia Separator NZ
11.15 am Helen Milner : Choosing a Brand Design
12.15 pm Lunch
1.15 pm Dr Johan Bruwer : The Importance of Regional Branding
Sponsored by Mission Estate Winery
2.30 pm Workshops / Panel Discussions / Forums (concurrent):
Creating a wine brand that stands out
Tony Spawton Assoc Prof, Wine Marketing Research Group, University of South Australia
Creating product appeal
Helen Milner, Tardis Design & Advertising, Wellington
Dave Nicholas, Wine Partners, Auckland
Tim Turvey, Clearview Estate Winery, Hastings
Trademarks protecting your brand. Geographical Indicators
Russell Law, A J Park, Wellington
Dr John Barker, NZ Winegrowers, Auckland
Creating the X Factor
Brian Richards, Brian R Richards Ltd, Auckland
Regional branding making it work for you
Dr Johan Bruwer, Wine Business Group, University of Adelaide
3.30 pm Coffee/Tea
4.00 to 5.00 pm Workshops / Panel Discussions / Forums (concurrent): Repeated as above
7.00 pm Symposium Dinner - Mission Restaurant
Wednesday 18 June
8.20 am Opening Comments
8.30 am Dr Nick Lewis : Brand New Zealand. Where are we and what more should we be doing?
9.30 am Chris Yorke : New Zealand Wine - Pure Discovery
10.30 am Coffee/Tea
11.00 am Professor David Hughes : The UK - Strategic Market Issues for your Brand
Sponsored by Misty Valley Nursery
12.15 pm Lunch
1.15 pm Michael Daymond-King : Successful Brand Strategies for Boutique Wineries
2.00 pm Workshops / Panel Discussions / Forums (concurrent):
Expanding your brand in the UK market
Professor David Hughes, Emeritus Professor of Food Marketing, Imperial College, London UK
Promotion and advertising of your brand taking a small budget to a global marketplace
Kim Thorp, Assignment Group, Wellington
Up close and personal with your distributor
Jim Robertson, Pernod Ricard NZ, Auckland
Paul Couldrey, Wine Partners, Auckland
Strategic issues in brand marketing
Peter McAtamney Wine Business Solutions, Australia
Greg Hay, Peregrine Wines, Queenstown
New Zealand Wine as a brand
Dr Nick Lewis, Wine Industry Research Institute, University of Auckland
Chris Yorke, NZ Winegrowers, Auckland
Roderick J Brodie, University of Auckland
3.00 pm Coffee/Tea
3.30 pm Workshops / Panel Discussions / Forums (concurrent): Repeated as above
4.30 pm Facilitated discussion and review. What are the outcomes and key findings.
5.15 pm Symposium Closure Back to Headlines |
